A lot of the books I’ve read lately talk about the concept of “good ideas”. When I think of the concept of good ideas, I think about creativity. The concept of creativity is interesting. Absolutely everyone is capable of creativity and therefore capable of good ideas, and I’d like to talk a bit about that. I’ll be referencing some good reads that I’ll outline at the end of this post.
What Is Creativity?
Creativity is objective. Not everyone will see the same idea as creative, but the concept can be explained rather simply. Allen Gannett lays it out really well in his book The Creative Curve, where he simply states that “creativity is the combination of familiarity and novelty.” When you’re able to successfully marry the two opposing forces, you’ve got a creative new idea.
Consider food trends, and let’s use plant-based food as an example. Food producers take very familiar meat products and create plant-based alternatives in the form of them. If the latest vegan patty wasn’t marketed as a burger substitute, there’s a good chance that it wouldn’t be as successful.
You Can Brainstorm Good Ideas
You can spend hours trying to whiteboard new ideas, matching up familiar and novel concepts. This exercise can be fun, and who knows, it could also be rewarding. Off the top of my head…here are a few concepts that are familiar with a novel approach.
- Eyewear that can play music
- A vending machine that dispenses smoothies
- Luggage that charges devices inside it
- Socks with a stash pocket (Yea, I don’t know…)
I’m sure that all of these ideas exist, whether they’re good or bad, I’m sure someone may think that they’re creative. The point is that you can use the simple formula of Familiar + Novel to come up with your own. For this, I recommend you pick up The Creative Curve to build on this concept (Link below).
Good Ideas Can Arrive When You Least Expect Them
In the book Thinking, Fast and Slow, Daniel Kahneman talks about the two parts of the brain, the passive and the deliberate areas (Kahneman refers to them as System 1 & 2). Kahneman touches on the point that when we deliberately try to think of good ideas, our mind gets cluttered (I’m paraphrasing here) and it’s often difficult to force those good ideas, whereas when our mind is clear, our automatic thoughts have room to breathe and we have those “ah-ha!” moments, you know “shower thoughts” as some people say. This concept assumes that we have great ideas buried in our mind and when our mind is clear, they finally surface. Experts say that the best way to inspire this type of thought is through meditation or simply by taking a vacation, where you literally take a break from thinking too much.
Good Ideas Can be Deliberate or Passive
So you can effectively brainstorm good ideas or let them come naturally. The key is to write them down as soon as possible! When it comes to good ideas, the worst feeling is forgetting what they were. Have a notepad handy or use an app to scribble down your good ideas whenever you get them. Always be ready for a good idea.
You can’t always do it on your own. Coming from a classic read from 2009 by John C. Maxwell, How Successful People Think, it’s even better when you collaborate with others. This can turn a good idea into a great one. Create your own personal network of thinkers and always be prepared for great ideas to come about. The really cool thing about collaborating is that the next big idea can come from anyone. It could be a friend, a colleague, a customer or even a stranger.
Asking For Your Help
With this all in mind, I’d love to collaborate with you! I’ve created a questionnaire that asks you a few questions so that I can come up with new ideas. Your input is extremely appreciated and your information will be kept to myself. The survey should only take a few minutes and it means a lot to better understand my readers and customers.
A Reward to My Etsy Shoppers
For everyone who has purchased something from my Etsy shop that has completed my survey, they will be entered into a draw for a chance to win their Etsy purchase. The instructions are outlined in the survey to qualify.
Please Click This Link to Find my Quick Questionnaire
Lastly, as promised…
Here are links to the books I mentioned above. If you want to spark up great ideas and learn more about good ideas and creativity in general, these are a great start!